Vancouver Wellness Studio
Challenge
Vancouver Wellness Studio had the opportunity to open a second location inside the A.C. Marriott Hotel located along the river in Vancouver’s emerging Waterfront District. With this move, it expanded its service offerings from holistic healthcare to include natural rejuvenation and aesthetic services. This expansion created the need for a brand strategy that would translate to existing and future clientele.
Outcomes
We established brand architecture based on location to clarify the differences and continuity between the two locations, with one house brand and two location sub-identifiers. This approach allowed for a unified marketing system that cross-promotes each location's services, saving on marketing costs and increasing brand equity. We accomplished a comprehensive rebrand identity across all brand touchpoints in time for the grand opening of the Waterfront Spa location.
My Roles
Brand Strategy
Naming
Brand Identity
Marketing Collateral Design
Environmental Design
Content Strategy
Photo/Video Production
Web Design
Brand Audit & Strategy
We ran a brand audit to understand how the current touchpoints were functioning in the market and a brand strategy workshop to identify the new target audiences that we needed to reach with Vancouver Wellness Studio’s expansion into spa services.
Rebranding
The original logo had readability, balance, scale, and consistency issues. However, the hummingbird symbology was the cornerstone of the brand’s meaning. Hummingbirds have the unique ability to pause mid-flight to gain the nourishment that they need. Vancouver Wellness Studio is about helping people pause to gain the wellness they need. We evolved that symbology into an organic, woodblock print that balances approachability and refinement.
Environmental Design
In collaboration with the Waterfront Spa’s interior design team, we designed branded window decals that provided privacy for treatment rooms, entryway signage and decals for wayfinding, and a mural in the lounge for the atmosphere.
Visual Storytelling
We produced brand lifestyle photography and videography with the team and clientele to tell Vancouver Wellness Studio’s authentic story on its marketing website and across social channels.
Agency & Role
Riff Agency, Design Lead
About Vancouver Wellness Studio
Vancouver Wellness Studio is a unique place for whole-person healthcare in Vancouver, Washington. A dynamic team of holistic health and natural aesthetic professionals work together to provide quality, cohesive, care for the mind, body, and spirit.
Team Collaboration
Shannon Korta
Photographer / Lifestyle & Interior Photography
Nate Shipps
Videographer / Lifestyle B-roll
Evan Bancroft
Web Developer / Squarespace Customization
Articles
The Columbian
Spa Opens in Hotel at Vancouver Waterfront
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