Brothers Cascadia Brewing

Challenge

Brothers Cascadia Brewing (BCB) recognized that some of their brewery guests weren’t really beer drinkers — rather they were people who happened to be hanging out with beer drinkers. In recognition of these patrons, BCB decided to craft an approachable sour ale and wanted to market it as a bridge or gateway for the beer skeptics.

Outcomes

This sour ale series highlights a rotation of seasonal fruits with a profile that is always refreshingly light and bright. We developed a label system that is easily updated for each seasonal rotation with flavorful illustrations and a clean, warm, and fun layout that says to non-beer drinkers, “Hey, listen, I’m not like those other beers.”