Helping organizations understand people, find focus, and align teams.
Human-Centered Strategist
Experience & Growth Strategy
Brand & Stakeholder Communications
Organization Alignment & Change
Expertise
Experience & Growth Strategy
Understand people. Focus priorities. Design a path forward.
Connecting customer, member, and partner needs with business goals is the foundation of my work. Through research and journey mapping, I identify experience gaps and growth opportunities—turning insights into focused strategies that align value propositions, channels, and priorities.
Brand & Stakeholder Communications
Make the value clear—and the story relevant.
Clear communication starts with knowing what you stand for and why it matters. From brand positioning to partner communications, I translate complex offerings and priorities into audience-specific storytelling that teams can use consistently to build understanding, strengthen relationships, and inspire engagement.
Organizational Alignment
& Change Management
Build shared direction. Make change actionable.
Turning strategy into action takes shared direction and clear ownership. Through stakeholder discovery, workshops, and planning, I align perspectives, clarify decisions, and define roles and milestones—connecting the case for change with the people delivering it.
Featured Case Studies
Experience & Growth Strategy
Deepening Nike EMEA members’ experience by scaling cross-functional collaboration
Experience & Growth Strategy Turning Vans channel insights into consumer positioning & experiences
Brand & Stakeholder CommunicationsLaunching a mass timber housing prototype at an international conference
Organizational Alignment & Change Management
Building consumer-centered GTM workflows for The North Face AMER Marketing teams
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Building my career at the intersection of design and business has been shaped by curiosity—about people, how organizations work, and how to make them better.
I started with a B.S. in Psychology, drawn to human connection and service. Wanting to apply that understanding to organizations, I earned an A.A. in Graphic Design and developed the visual communication and storytelling skills to bring ideas to life. Working in brand strategy and identity sparked a deeper interest in the business decisions and management practices behind brands, leading me to pursue an Executive MBA.
Today, I bring psychology, design, and business together to connect human needs with organizational goals and solve complex challenges.
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Collaboration
Every initiative brings in the expertise of team members and stakeholders to navigate complexity.
Discovery
We start with working assumptions, not answers, to allow room to uncover insights.Iteration & Refinement
Continuous learning and experimentation are leveraged for creativity and improved implementation.Storytelling & Visualization
Shared narratives are used to build alignment, momentum, and impact. -
Collaboration
Working together toward shared goals, valuing different perspectives, and combining strengths to achieve better outcomes.Innovation
Staying curious, exploring new ideas, and finding better ways to solve problems and create value.Integrity
Acting honestly and ethically, honoring commitments, and taking responsibility—even when doing the right thing is difficult.